Ice Baths: Should You Add One to Your Rental?

Ice baths

Ice baths have become a sought-after amenity for those looking to boost recovery, reduce stress, and improve overall health and many people now have one at their home. But what about your vacation rental? Incorporating an ice bath into your rental is a fantastic way to elevate the guest experience and stand out in a competitive market. Let’s explore why adding an ice bath to your rental property could be one of the best decisions you make for your investment.

The Compelling Benefits of Ice Baths

Ice baths, or cold plunges, are no longer just for professional athletes. Their benefits are widely recognized, from promoting faster muscle recovery to reducing inflammation and soreness. The cold temperature constricts blood vessels, decreases muscle fatigue, and promotes circulation. After a day of hiking, skiing, or exploring the outdoors, an ice bath can offer guests much-needed relief and rejuvenation.

Beyond physical recovery, ice baths offer mental health benefits that can’t be ignored. The shock of cold water stimulates endorphin release, which helps reduce stress and anxiety. For wellness-conscious travelers, this is a huge selling point. Many who practice mindfulness or meditation are also drawn to the mental discipline and resilience that cold water therapy fosters. 

Tapping into the Wellness Market

If you’re looking to appeal to high-end guests or wellness enthusiasts, an ice bath could be your golden ticket. The wellness travel industry is booming, and many guests are no longer just searching for a standard rental—they’re looking for an experience. By adding an ice bath, you’re tapping into a growing trend that can attract fitness-focused travelers, athletes, and those seeking restorative getaways.

Guests are willing to pay more for a property that supports their health and fitness goals, and an ice bath offers a unique, in-demand experience.

Practical Considerations – Easier Than You Think

While the thought of adding an ice bath may seem daunting at first, the reality is that it’s a surprisingly simple and low-maintenance addition. Setup is quick and easy and maintenance is minimal, especially if you opt for a model with built-in filtration. With proper care, the ice bath will remain a hassle-free, standout feature in your rental for years to come.

Boosting Your Property’s Appeal and Value

The word-of-mouth potential alone makes adding an ice bath a smart investment. Guests who have the opportunity to try an ice bath—especially those unfamiliar with cold water therapy—are likely to share their unique experience with others. This can lead to positive reviews, repeat bookings, and even social media shoutouts, giving your rental organic, buzz-worthy marketing.

You can easily market the ice bath as a part of a luxury wellness experience. Pair it with a hot tub to offer the increasingly popular contrast therapy, where guests can alternate between hot and cold treatments for maximum recovery benefits. This creates an irresistible offering that differentiates your rental from others and justifies premium pricing. For properties near outdoor activity hubs—whether it’s hiking, skiing, or cycling—this feature will be especially appealing to guests looking to recover after an active day.


The benefits of cold water therapy are well-documented, and the rising demand for wellness experiences makes now the perfect time to invest in an ice bath for your rental. Ready to get started? Stop in to talk to our friendly and knowledgeable team.

Share This Post